Funnel recovery: when detail views spike but carts do not

Spiking detail views signal curiosity, not commitment. When carts stay flat, compare promise language on the detail page with fulfillment badges. A mismatch between Prime eligibility messaging and warehouse reality is a common culprit.

Draft a recovery branch that swaps creative tone instead of increasing frequency. Softer reminders that acknowledge shipping windows often outperform louder repeats. Capture each branch in your incident records so you can compare tone outcomes honestly.

If merchandising updates inventory mid-week, rerun a quick PDP fidelity check before reactivating paused units. That sequencing keeps quality standards visible without dragging teams into hour-long debates.