Community dispatch: critique cards from the January lab

January’s lab leaned heavily on critique cards that timed each speaker to ninety seconds. The constraint forced specificity: participants named the exact headline element they wanted retired instead of speaking in generalities.

Three habits rose to the top: rotating verbs before nouns, linking each creative to a catalog milestone, and pairing soft reminders with plain-language shipping notes. Facilitators captured those habits on a shared board that feeds directly into the Creative refresh sprint kit.

Async participants used voice notes successfully when they referenced timestamps inside the replay. Continue that pattern for February so remote members stay inside the same rhythm as the live room.